A little about me...
Half Catholic + Half Parsi = Fully Mad
What I do: Solve new-age business problems with creativity
How I do it: Data/Analytics + Cultural/Human insights + Platform agnostic solutions
Why I do it: Clicks, laughs, shares, feels, views, footfalls, purchases, PR headlines.....the list goes on.
Lives to eat > Eats to live
Dogs > Humans
Movies, MMA and PS4 > Free time
Oct 2021 - present
OML | Assistant Manager (Creative Strategy)
Bacardi | Breezer| Grey Goose| Bombay Sapphire | Dewars| William Lawson's| Aultmore (Vietnam)| Santa Teresa (USA)
Feb 2019 - Sept 2021
BBH India | Creative Partner
Audi | Marico | RedBull | Emeritus | BookMyShow | UNIQLO | Discovery Plus | TAJ | Taco Bell | TicTac | Tata Group | Birla Gold
June 2017 - Feb 2019
Famous Innovations | Copywriter
D'Decor | Burger King | Kyoorius | Nestle | Van Heusen | Ruosh | Raymond | Monster.com
July 2015 - Dec 2016
Mullen Lowe Lintas | Creative
Godrej HIT | Bajaj Avenger | W Hotels | Lamborghini | Zoiro
Awards and Recognition
IMPACT Magazine: Top 30 under 30
Kyoorius Awards: 6 Elephants
2020, Topical advertising + PSA
2022, PSA + Innovation + Creativity for good
Cannes Young Lions Finalist
2018, Print category
Asia Tambuli Awards
2011 - 2012
EMDI Institute |
Diploma in Media and Advertising
Learnt the 4 P's of marketing in order to fulfil the 4 P's of a marketing job: Please, Pay, Promotion, Politics.
2012 - 2015
Jaihind College |
Bachelor's in English Literature
Impeccable control over grammar and syntax was why I majored in literature. Not to be the only boy in a class full of girls.
1998 - 2009
Campion School |
Nothing prepares you for this hyper-competitive dog-eat-dog corporate world, better than 11 years in a boys school.